Wednesday, December 10, 2014

Creativity Solutions

It's not uncommon to hit a wall when it comes to creativity. More times than not we will find some point in our life where our creative juices slow down to a drip.

Many times when a writer is facing a slowdown of creative juices, they will decide to stop completely. They may also simply decide, "Something has to be written. My article is due!" and push ahead to at least finish something.

When you make the choice to surge on and write, even though you aren't feeling creative, you often will end up with a piece that simply isn't worthy. This can reflect poorly on your blog itself and, even worse, on your expertise as a writer in your field.

What can be done to stop the demise of your blog or website with articles that detract from your professional appearance? The answer may be right in front of you.

Hire Professional Writers to Write for You

Here's why hiring a professional can be a positive step in helping your website, newsletter, or blog continue to look its best.
  • Fresh Content
  • A Different Vibe or Feeling
  • The Ability to Recharge Yourself
  • A Change in the Direction of  Articles You've Presented
  • Higher Search Engine Rankings With Fresh Content
  • A Change in Style Without Being Too Obvious That It's Not Your Writing
  • The Ability to Help with Rankings With a "Guest Blogger"

How Do I Know Which Writing Company or Writer to Hire?

Basically you have to remember that it's generally true that you get what you pay for when it comes to online hiring. While finding someone extremely inexpensive doesn't mean that they won't be decent writers; you're taking a risk that their writing will most often be farmed out to English Second Language writers. Here are some things you want to make sure of before you hire someone to write for you.
  • Know exactly what you will be getting for the price you pay
  • Have it spelled out in black & white exactly how the article will be written
  • Make sure you're not dealing with an English Second Language author if you need an article written in English
  • Know that all content is original & guaranteed as such
  • Be certain any pictures used in your written piece is legal and not something taken from another website or used without permission
  • If you're using a low cost website that charges only a small fee for work, realize that this means the person who is doing your writing is probably making two-thirds of that amount. What kind of quality are you going to be getting for that amount of money?
  • Understand if you are hiring a professional company who has worked with a number of other companies or an individual who is just doing this "on the side" to make a few extra dollars
  • Small businesses can create a "big business" job if they know what they are doing
  • Like it or not experience does matter (Our company has only been around for a few years, but our writing experience has encompassed many decades)
Remember that your business and reputation are on the line every time you hire someone to work for you. You never want to look as though you don't know how to present yourself in writing or that you you have no writing skills. Finding a professional writer who will sacrifice their own name in order to make it seem as though your writing skills are standing out is a must. That's why we often write under the term "Ghost Writers" and never place our name on your site.

Looking forward to making a difference in your company,
Rich & Bev Zielinski

Z eSSISTANT Solutions
(Your one stop shop for marketing, social media, content writing, 
and general administrative assistant needs)

Photo by peteoshea

Sunday, November 16, 2014

Small Business Can Look BIG

small business photo 

How Can Your Small Business Compete?

Small businesses have been a growing sector of our world for quite some time now. We all know at least one person or more who "works from home" or has a "home office" that they are utilizing to operate a business.

One of the biggest issues small businesses have is that they operate with a much smaller budget than their "large corporate" competitors. However, sometimes the obvious answer doesn't seem so obvious to them because they're busy trying to compete.

So what's the answer to competing in the business world?

When you're working as a small business with a small business budget you need to look for companies who can not only relate to your situation but cater to your needs. Small businesses helping small businesses is kind of like a "brotherhood" so to speak. Large corporations may have larger budgets and the ability to grab huge well-known marketing and media companies. However, if you approach a small business with your needs you may find that you not only get the service you want and need but a much better working situation where you're not just another number!

Being a small business ourselves, we have known the struggles and the glories of being the "little guys." This knowledge allows us to understand that every company we work with is one of a kind and give them their own personal portfolio. What may work for one business may not work for another and a cookie cutter approach is what you get from most big businesses. You're desire to stand out and above the rest means that you shouldn't have to accept that you're #3,972 in a list of clients. Large corporations can boast numbers and maybe even dazzle with expensive smoke and mirrors but what matters most is that you're being listened to and dealt with on an individual basis.

One of the things that most small business owners pride themselves in is that they truly know their business and their clients. It's one of the reasons why we work well with other small businesses too; we want to feel like we grow and make a difference as a part of your team not as just another company that offers a service. Bigger businesses can rest assured that we understand the need to keep a "big business" front for their customers; while we can help them add a touch of personalized service.

Does your business stand out from the rest for the right reasons? 

It's important that you're noticed; but, you want to be noticed for the right reasons. You don't want  to stand out because your blogs are poorly written or your website is being used as the poster site for what not to do to attract business. Are you targeting the proper clientele and reading up on the latest changes and upgrades of social media and technology? Do you need well written content for your company but don't have the time or maybe even the patience to put the amount of work needed into creating something that's outstanding?

It may be time to work with a company that not only gives you the personal touch but understands the needs of your business. Making that decision to work with a business that is personalized and ready to listen is the first step!

Small businesses make a big difference. Supporting small businesses makes a BIG difference in this corporate world.

Looking forward to making a difference in your company,
Rich & Bev Zielinski

Z eSSISTANT Solutions
(Your one stop shop for marketing, social media, content writing, 
and general administrative assistant needs)
Photo by